Creating and implementing cost-effective strategies designed to acquire, retain and reactivate subscribers and donors
Conducting post-campaign analysis and working to continuously refine and evolve every aspect of the program including communication channels, audience segments, offers and creative executions
Identifying and setting up relationships with like-minded partners
Greatest achievement:
Achieving record response rates and positive contribution across both acquisition and retention activity; including the achievement of a 34% response rate to our first ever anniversary mailing
